What is YouTube Marketing?

YouTube is an American video-sharing platform. its headquartered in San Bruno, California. It allows its users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. Youtube gives a wide variety of user-generated and corporate media videos.in youtube, we can find video clips, TV show clips, music videos, short and documentary films, audio recordings, movies & trailers, live streams, and other content such as video blogging, short original videos, and educational videos. Most of the videos uploaded by its users. Some of the media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube because they are the part of youtube partnership
According to research, there are over a billion youtube users, and they are watching a billion hours of video per day. That’s a lot of traffic opportunities there. According to Google’s 2016 research found that six of 10 people prefer online video to live TV. There are many types of video to take your marketing strategy to the next level, such as the following: Explainer videos, Training Videos, Webinars, Customer stories. By creating tutorial videos or video tips businesses can build more authority in their field of expertise. By showing this you can build trust towards your audience. Also, you can show your product in action to your videos. Youtube handover your business the chance to create videos and advertise your brand at the same time with billions of people visiting your site each month. So that you can originate a group of followers for your brand or in your industrial field. You can post promotional videos, which may be for an upcoming or previous event or a new product launch by which you can promote your business. After creating your video first you have to need to see ROI. Otherwise, you’re wasting your resources. According to Wyzowl’s State of Video Marketing 2018 survey, 78% of marketers say video gives them a good ROI. When your channel is developed then you can further establish credibility in your industry and grow brand awareness. With the right content, you can drive a lot of traffic to your videos on your channel and, in turn to your website. You can also share youtube videos to social media. According to a search social video generates 1200% more shares than text and images combined. By sharing youtube videos on other popular social media sites such as Facebook, Twitter, LinkedIn, and Reddit, your business exposure can instantly increase exponentially. You can reach your potential customers around the world, you can also target your audience. Those who enjoy your video can subscribe to your channel by which you can expand your customer email list.
YouTube will soon be rolling out more ways for its users to earn money directly from viewers. YouTube is introducing Super Stickers by which the viewer can send an animated sticker. Users can earn a cut of the revenue YouTube makes from each purchase of a super sticker. Youtube will make an additional channel membership tiers. This tier can set up to five different price points for channel memberships, with varying perks at each level. This makes youtube more competition. Now youtube users sell their product with the addition of five new partners. They are Crowdmade, DFTBA, Fanjoy, Represent, and Rooster Teeth. Youtube assure that thousands of channels have more than doubled their total revenue by using these new tools in addition to advertising.