Google AdWords is an online advertising service developed by Google where advertisers pay to display brief advertising copy, product listings and video content within the Google ad network to web user. It is consists local, national, and international distribution. Google’s text advertisements are short, consisting of two headlines with a maximum of 30 characters each, a description with a maximum of 80 characters, and a display URL of 40 characters. These are called Adwords expanded text Ads. It is a online advertising platform which show your ads to the people and who are interested in your products and services And you can track whether those people clicked your ads. They use multiple devices such as computer, tablets, mobile, palmtop, etc.
Google Adwords consists some of Tools which way creates ads such as campaigns, Adgroup, ads, keywords, ad extension, bid strategies, etc.
Campaigns: An AdWords campaign is an ad campaign within anAdWords account. An AdWords campaign is usually composed of several ad groups. Each ad group serve different ad texts based on the type of keyword, a user may type in Google’s search engine. There are six type of campaigns such as search network with display select, search network only, display network only, shopping, video, universal app campaigns.
Search network with display campaigns: The search network includes Google Search and other Google sites such as Maps, Shopping, and hundreds of non-Google search partner websites that show AdWords ads matched to search results.
Display network: The Display network includes a collection of Google websites such as Google Finance, Gmail, Blogger, YouTube partner sites and mobile sites.
Search network: Search Network only campaign includes your ads can appear sites on the Google Search Network. This campaign works by linking your AdWords keywords to the words.
Video: This type of campaigns requires video ads on youtube or other. It consists two types such as insteam ad or discovery ad, 6 sec bumper ads.
Shopping: This campaigns help to promote products or service by users information about what you are selling before they click your ads. It require merchant store where available number of products or service.
Universal app Campaigns: Universal App campaigns help you to promote your app which across Google Search, Google Play, YouTube, gmail and within other apps. This article covers how to create one of these campaigns in your AdWords account.
Adgroup: An ad group contains one or more ads which target a shared set of keywords. We set a bid or price to be used when an ad group keywords for ad to appear. This is called a cost-per-click bid. You can also set prices for individual keywords within the ad group.
Ads: There are including number of ads such as Text ads, image ads, dynamic search ads, gallery ads, mobile app engagement app, call only ads, Responsive ads. The text ads that appear alongside Google search results are just one of several ad formats you can create.
Other ads that you can use to promote your products or services include video ads, image ads, app content ads and more. Depending on the type of campaign you create different types of ads formats and ad extensions which will be available for you to use. Keep in mind it all ads go through an approval process. We want ads to be useful varied, relevant and safe for users when serving them across the Google network or search engine. We review your active, paused ads and keywords.
Ad extension: These are some of the most important aspects for Adwords as they can show the deep links for the pages like their reviews, messages, structure data, call information, location and app download or sitelink data.
Some of ad extensions such as site link extension, call out extension, structured snippet extension, call extension, message extension, location extension, affiliate location extension, price extension, app extension, review extension, automated extension.
Keyword: keyword is consists all relevant result which search on search engine. There are some tools for keyword analysis where we find keyword such as keyword planner is an importantant tools for finding keywords. It also a words which relevant to your products and services, it used to show ads when customers search for exact terms and Visit to the relevant websites.
Bid Strategies: AdWords offers several bid strategies that are tailored to different types of campaigns. It determines which network your campaign is targeting and its clicks, impressions, conversions, or views. It also gives you how to control and spend your money. There is no minimum. And you choose how much you spend per month, per day, and per ad. You will only pay when someone clicks your ads.