To start connecting with current and with the best potential customers on your Facebook Page, there are a somethings that you need to do first to get the word out. 1. Use the connections & networks you already have If anyone had already joined your business email list, they most likely would really love to connect with you on your Facebook too. Send an email to your contact list, declaring about your new page and invite people to Like your business page on Facebook. You should always add social media buttons to your email footer if you had any, so your email subscribers are continuously reminded of your active social media channels. 2. Add a Follow Button on your website Make it at ease for your website visitors to Like & follow your page by adding a Follow Button to your website or blog. A Facebook Follow Button is a widget you can add to your website which links people from your website to your Facebook Business Page. 3. Create a Facebook Ad Running a Facebook Ad is an easy way to get your page in front of the best & relevant audience. Using Facebook’s laser targeting features you can create an ad copy that reaches people with certain characteristics like age, location, gender. 4. Share helpful content There is a big difference between SM(social media) and SMM(social media marketing). Give people a chance to figure out why to like your page by sharing helpful posts and driving action. Facebook is a highly visual based channel, so share images & videos when you can. You can even try a Facebook Live to engage your fans & you can also target huge audience. 5. Promote your page offline too Promote your Facebook business Page on all the print marketing materials including business cards, flyers, signs, t-shirts — anywhere it can be visible. And make them become interested 6. Don’t forget your existing social following If you’re active on other social media channels, like Twitter, Pinterest, Instagram, LinkedIn promote your page on those channels as well. Your Ultra super-fans will be happy to connect with your business page anywhere they can.